Publishers Letter

A decade of delight

Written by Kendra Akers

Having spent the majority of my career in publishing sales and marketing, I always dreamed about starting my own publication someday.

That dream came true 10 years ago this month with the launch of Healthy Living. Our company started with a splash—literally.

It seems like it was yesterday when the original Akers team stepped into the fountain in front of Leesburg City Hall to have staff photos taken. We were wet and wild that night, and it was certainly a sign of all the wonderful times to come.

As I reflect on the past decade, I grin from ear to ear. Healthy Living has achieved so much. National celebrities and athletes such as Guy Fieri and Tyson Gay have graced our cover. We followed the weight-loss efforts of two locals—B.E. Thompson and Traci Oliver—and provided monthly updates throughout their successful journeys. The publication has placed in the category of “Best Overall Magazine” by the Florida Magazine Association every year since 2010.

All of those achievements are quite extraordinary. However, what makes my heart fill with pride the most is when members of the community approach me and explain how Healthy Living has made a difference in their lives. Impacting lives is—and always has been—the ultimate objective of this publication.

Our success would not have been possible without our faithful readers. Throughout the years, you guys have sent us wonderful story ideas, provided us with unconditional support, and faithfully picked up your copy of the magazine at the beginning of each month. I love hearing when Scott Hegg, our distribution manager, has to refill our display racks.

Despite our accomplishments over the past decade, we’re not content to rest on our laurels. In the next 10 years, we will work extremely hard to help Healthy Living reach new heights.

Here’s to a happy and healthy October.



Kendra Akers

About the author

Kendra Akers

Kendra Akers is a lifelong resident of Lake County. She and husband, Doug, have five children, Michael, 23, Matthew, 21, Aubrey, 17, Shaena, 17 and Brooke, 15. She has been in the publishing industry since 1999, beginning her career as a marketing representative for a local newspaper. Since then, Kendra has worked at various publications and was able to fulfill her lifelong dream of becoming a magazine publisher with her launch of Healthy Living Magazine in 2008. She then launched her second publication, VLIFE, in 2009 and purchased Lake and Sumter STYLE Magazine in 2010. She is proud to report her publications, published by Akers Media Group, have been recognized in numerous categories for “Publishing Excellence.” The most recent accomplishment was when Healthy Living Magazine was voted “Best Overall Magazine” by the Florida Magazine Association for the fourth year in a row! In her spare time, she enjoys most sports and likes to spend her free time offshore fishing near Crystal River, Florida.

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