Ah, Valentine’s Day: love is in the air, your loved one is near and all is right with the world. You can’t put a price tag on that. But the National Retail Federation can. In 2019, consumers spent an estimated average of $162 on their sweeties. Valentine’s spending continues to rise each year and was expected to reach a record $20.7 billion last year. That’s a lot of chewy nougat. But wait a minute. The NRF survey says men spend about $229 while women spend $98. What happened to equality?